Ad experiment a dismal failure

For the past 24 hours I tested running some ads at the top of every page on TweetChat.

This was an experiment to see if I could raise a little extra money to fund future development without being too annoying to all the awesome people that use the site.

In short, it was a failure.

I found a technology partner to put an ad at the top of the page, hoping it wouldn’t be too obtrusive. The ad even had a button on the far left that allowed people to remove it from the page if they desired (though this was not without its issues).

The content of the ads was a major problem.

@marciamarcia’s tweet was telling:

As a *previously* big fan of @tweetchat, the “overactive bladder – watch & learn” ad I couldn’t get rid of was too much. Gee wiz. #lrnchat

Yuck.

@dawnjmahoney pointed out:

Um ad on TweetChat says “Cleans Your Balls”. Just tht I wd share that w/u (Axe shower gel) #lrnchat

Yikes.

These issues made it quite apparent the experiment was a failure.

The last thing I want to do is make TweetChat less functional, less useful and less fun for users. I would rather it go toes up.

Sorry for the snafu. It was an experiment, it failed.

I will still be looking for ways to help fund future development. There will certainly be failures to come, but I do listen and care about how people use TweetChat. Like anything I make, I want it to be the best it can with the resources I have.

December 23, 2010 in: Commentary, Technology - No Comments -

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